People increasingly prefer to buy from, deal with, and work for, ethical, right-minded organizations. And whether an organization is ethical and right-minded is becoming increasingly transparent for all to see.
So be one.

Aside from which - when you get your philosophy right, everything else naturally anchors to it. Strategies, processes, attitudes, relationships, trading arrange-ments, all sorts of difficult decisions - even directors salaries and share options dare we suggest. And it need not be complicated. The ultimate corporate reference point is:

"Is it right and good?... How does this (idea, initiative, decision, etc) stack up against our ethical philosophy?" Organizsations are complex things, and they become more and more complicated every day. A good ethical philosophy provides everyone with a natural, reliable reference point, for the tiniest detail up to the biggest strategic decision.*

*businessballs.com